Mariya Boycheva
Discuss your project

Mariya Boycheva

About me

From photo shoots to my own products.

Mariya Boycheva

I inspire. I create. I share real life.

I have over 15 years of experience in digital marketing. I plan and manage advertising on Google, Facebook and Instagram. I design, build and maintain websites, creating design and content around your business goals.

I create content that inspires, challenges and brings a sense of beauty. I work with brands that share my values: style, authenticity and respect for individuality.

Welcome to my world, where elegance meets confidence.

Discuss your project

Hi, I'm Mariya,

digital marketing specialist and content creator

I turned my passion for beauty, style and personal growth into a mission: to inspire people like you to love your body, feel confident and discover the best version of yourself.

I have worked as a model for more than 15 years. I shoot fashion campaigns and create videos for brands.

From photo shoots to my own products.

My name is Mariya Boycheva. I was born in Blagoevgrad and have worked as a model for more than 15 years. Alongside photo shoots, I appear in promotional videos for fashion, beauty and hospitality brands.

In 2022, I won the Lady Bulgaria International title. My family and I took part in “40 Weeks — A Child’s Journey”, a bTV and DNK series about parenthood.

I created the Miracle Body brand. In my UGC guide, I also share my experience behind the camera: how I prepare a video for a client and negotiate the work.

15 years of modelling experience

I have over 15 years of modelling experience, working with Bulgarian and international brands. Today, I combine that experience with my understanding of social media and digital marketing to help brands stand out through visually engaging, authentic content.

Dozens of brands

I work with dozens of brands each month, creating individual video content around their goals and identity. I believe every story deserves to be told with care and purpose, because emotion is what makes a brand memorable.

Why work with me

My mission is to help businesses and individuals stand out through authenticity, style and a clear message.
Content created with understanding and passion is not just seen: it is felt. 💫

Experience and professionalism

Over 15 years in front of the camera and years of working with hundreds of clients.

More than 15 years in front of the camera have taught me that a perfect shot matters, but so does the trust between the model, client and crew. I have worked on dozens of campaigns, from boutique brands to international companies, adapting to different creative directions, styles and requirements.

A creative approach

Each project is tailored to express the character of your brand.

Every collaboration is a conversation between the client’s idea and my interpretation of it. I approach each project individually, with care for the brand’s look, style and character. Whether it is a photo shoot, video campaign or digital activation, I aim to create content that looks ahead.

Understanding your audience

I understand what engages, inspires and attracts attention online.

An online presence is about how you communicate with people, rather than follower numbers alone. Over the years, I have developed a feel for the details that spark interest, inspire and create emotion, with content that speaks to an audience’s feelings, needs and sense of style.

Results

I create content that looks good and builds a real connection with your audience.

Beautiful content matters; effective content makes it count. My focus is on a real connection between a brand and its audience, beyond likes alone. For me, a client’s success is the clearest reflection of my work.

Learning and development

Certificates

Mariya Boycheva’s basic digital competence certificate (DigComp levels 1–2)Basic digital competenceView certificate Mariya Boycheva’s intermediate digital competence certificate (DigComp levels 3–4)Intermediate digital competenceView certificate Mariya Boycheva’s Facebook & Instagram marketing certificate from IT STEP AcademyFacebook & Instagram marketingView certificate

Certificate

Portfolio

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